WHAT IS BSA?

We are a think tank for forward-thinking color cosmetics, fragrance, personal care & wellness brands. From ideation to scale, we partner with influential voices to co-create inclusive brands for conscious consumers.

OUR PHILOSOPHY

The BSA Formula addresses blind spots by introducing new brands, brand architecture and trusted talent to fill in ‘white spaces’ across the beauty and wellness landscapes. From meaningful ingredients to world-class storytelling and best in class design, our team partners with creators to bring their vision to market and shepherd the vision through every stage of the brand lifecycle.

As industry veterans, we are shaped by years of experience and a long collective history of lessons learned. We understand what consumers want, and we can deliver it to them in an impactful way.

THE BSA PROMISE

Inclusion
We lead with inclusion. Every product line is an opportunity to amplify a new voice and deliver something meaningful to underserved audiences.

Strategy
We did not set out to do
what’s already been done. Our products are unique, and our strategies are world-class.

Value
We design every product with intention, putting thoughtful pricing and clean ingredients above all else.

Talent
We collaborate with globally-renowned talent that authentically reach devoted, targeted audiences.

Give Back
We donate 5% of all profits to charitable organizations seeking to help under-resourced and under-represented communities thrive.

OUR TEAM