WHAT IS BSA?
We are a think tank for forward-thinking color cosmetics, fragrance, personal care & wellness brands. From ideation to scale, we partner with influential voices to co-create inclusive brands for conscious consumers.
OUR PHILOSOPHY
The BSA Formula addresses blind spots by introducing new brands, brand architecture and trusted talent to fill in ‘white spaces’ across the beauty and wellness landscapes. From meaningful ingredients to world-class storytelling and best in class design, our team partners with creators to bring their vision to market and shepherd the vision through every stage of the brand lifecycle.
As industry veterans, we are shaped by years of experience and a long collective history of lessons learned. We understand what consumers want, and we can deliver it to them in an impactful way.
THE BSA PROMISE
Inclusion
We lead with inclusion. Every product line is an opportunity to amplify a new voice and deliver something meaningful to underserved audiences.
Strategy
We did not set out to do
what’s already been done. Our products are unique, and our strategies are world-class.
Value
We design every product with intention, putting thoughtful pricing and clean ingredients above all else.
Talent
We collaborate with globally-renowned talent that authentically reach devoted, targeted audiences.
Give Back
We donate 5% of all profits to charitable organizations seeking to help under-resourced and under-represented communities thrive.
Inclusion
We lead with inclusion. Every product line is an opportunity to amplify a new voice and deliver something meaningful to underserved audiences.
Strategy
We did not set out to do
what’s already been done. Our products are unique, and our strategies are world-class.
Value
We design every product with intention, putting thoughtful pricing and clean ingredients above all else.
Talent
We collaborate with globally-renowned talent that authentically reach devoted, targeted audiences.
Give Back
We donate 5% of all profits to charitable organizations seeking to help under-resourced and under-represented communities thrive.
OUR TEAM
RICHARD BARNER, JR.
Founder, Chairman &
Chief Executive Officer
RICHARD BARNER, JR.
Founder, Chairman &
Chief Executive Officer
Rich is a long-time entrepreneur who has seen tremendous success in both real estate development and film financing. He is the co-founder of Global Pictures Media, LLC, a unique financier and full-service media planning and placement company with a revolutionary approach to assisting with the finance and media planning for theatrical film releases. Rich is the co-creator of Yoke, a soon-to-launch company which is an all-in-one platform where artists, managers or marketers create, execute and monitor marketing campaigns themselves. Throughout his career, Rich has built and run 18 companies. He is currently the 2nd largest homebuilder in Central Florida, having built more than 2000 homes in the area.
LORENZO ANTONUCCI
Founder & President
LORENZO ANTONUCCI
Founder & President
Lorenzo is a serial entrepreneur who spent seven years as the Executive Vice President of Business Development at Sumerian Records and Films. During his time at Sumerian Ventures, the company partnered with and financed the inception of Jeffree Star Cosmetics. Before his executive role at Sumerian, Lorenzo was an A&R executive at Commission Music. At Commission, Lorenzo secured impactful merchandise deals for several artists on the roster including Lil Dicky. Lorenzo is a Co-Founder of Ex-Posse, a holding company that publishes graphic novels, and the founder of Antonucci Pictures, a film and TV production company set to release its first titles in late 2023.
CANDICE CAMERON
Head of PR
& Celebrity Alignment Initiatives
CANDICE CAMERON
Head of PR & Celebrity Alignment Initiatives
With years behind the scenes at one of the world’s most iconic brands, Evocative LA founder, Candice Cameron set out to break the mold of traditional agencies
and bring her expertise, in-house experience, and exceptional media + influencer relationships to provide creative and highly effective strategies for emerging and
independent brands she truly believed in.
Candice and her team provide an incredibly personal and curated experience specifically tailored to each partner they bring on board. They dig in deep and personally invest themselves in to each client they represent. Maintaining close working relationships with top media, stylists and trendsetters enables them to offer clients in-depth advice on media strategy, talk-of-the-town curated events, strategic influencer gifting, and more.
THE RESULT: NOTABLE AND RECOGNIZABLE NAMES IN THE INDUSTRY
A scent should transport you through space and time. ASH by Ashley Benson resurfaces her most coveted memories by exploring the notes of the locations that are most endearing to her.
